Retailer Story: Juanita Ketcham of Back To Basics
Get Healthy...At Back To Basics Organics
By: Marsha Bonecutter When we are young, most of us take good health for granted. If we do become ill, we tend to look for the “quick fix”—medications, either prescribed or over the counter, to alleviate the problem. In her early twenties, Juanita Ketcham, owner of Back to Basics Organics in Knox, Indiana found herself in just that type of “no win” situation. “I was on several medications,” says Juanita, “and still having many problems that would not go away.” Thankfully, she stumbled upon a co-op who told her about an herbalist. “After only two weeks on her regimen, I felt much better,” said Juanita. As she (the herbalist) started to analyze my health habits, I found I had alot to learn. She took me through the steps slowly beginning with supplements and moving on to adding and eliminating things from my diet." While working closely with her herbalist and making many health changes, Juanita travelled regularly over two hours from her home to get the proper foods and supplements she needed. “During my second year of healing,” remembers Juanita, “the co-op I was shopping at closed. Not knowing exactly what prompted her to do so, Juanita attended the “going out of business” auction for the co-op. “Thinking I was just going to store items in my basement, I was inspired to bid on all kinds of things,” laughed Juanita, “including the Coke cooler.” The memory still brings chills as Juanita recalls a voice behind her encouraging her to bid on the cooler. “The voice was so loud I turned around twice, but no one was there. God was guiding me, but at that moment I was down to my last five or ten dollars, I had no idea how I would validate the purchase to my husband, or how I would get it home, so I did not get the cooler.” That evening, Juanita’s husband, Ron, surprised her with a bonus check he had recieved from work. “I could have purchased the cooler after all!”
In the days following the auction, Juanita kept mulling over what had inspired her to bid on the cooler. Suddenly, it was clear that she should open a health food store. “I had no idea how to open a business,” said Juanita. “It was definitely divine intervention.” Every bit of knowledge she needed, such as how to get a business license, how to find an available store front, how to find vendors and distributors—just seemed to fall into her lap. “It was a miracle, but just thirty days later, on June 1st. 1987, I opened Back to Basics......without a cooler!” Divine intervention had accomplished the impossible, the business had opened in just thirty days, but Juanita still had many hurdles ahead. “We opened in a little store on Main Street in downtown Knox. I was only able to fill half of the small space, so I filled the other half with consignment crafters.” The first week they did $38.00 in revenue, but Juanita knew that it was a spiritual calling she had to follow. In only one year Back to Basics moved to their present location in Knox Mall. “We have four times the square feet we started with,” laughs Juanita, “and are almost out of space.”
You can find everything you need at Back to Basics. Locally raised organic produce from small family farms, grass fed meats also raised on small local farms, quality supplements such as Nature’s Sunshine and Flora, and “of course, our wonderful Berlin Natural Bakery breads fresh baked for us! Come in to shop and visit our Organic Café. We serve juices and smoothies, coffee and tea, soup and sandwiches. There is something for everyone!” It’s true Back to Basics has products for everyone, but you can also count on solid philosophies, skill and teaching to help you restore health and wellness to your life. “We are here to teach you how to feed your body so your body can heal itself and we carry what you need to make that happen.” As the name implies, (borrowed from a treasured Reader’s Digest book), Back to Basics and Juanita and Ron Ketcham take us to another level of wellness and healing. “I love to see the hope return to people’s faces and the hugs and blessings they give me as their bodies respond to being fed the right foods and supplements chosen specifically for them.” Many thanks, Juanita, and we look forward to many more years of success. Get healthy at Back to Basics Organics!
*******Back To Basics Special Offers*******
1) Buy ONE get one at 50% off on all Berlin Natural Bakery Products2) 25% off Nature's Sunshine Food Enzymes Take advantage of this special offer today by saying to the cashier “I saw the retailer story on Back To Basics at Berlin Natural Bakery’s Website and would like to take advantage of my special discount on Berlin Natural Bakery’s/Enzyme product.”
Special Offer Expires July 11, 2010.