The holiday season is always a special time of year for us. Sharing our time laughing with our family and friends is always an amazing experience. However, it is also the time of the year where we get to stop our world for a bit and reflect on the year as it draws to a close.
2014 has not been without challenges so let’s take a look at just a few of them.
1) We faced an incredible amount of stress in the beginning of the year - dealing with unusually cold temperatures, mountains of snow and grain shipments stuck at shipping ports for what seemed to be forever. None of us will ever forget the beginning of 2014.
2) We faced a harvest with gluten so fragile it took our bakers to a whole new category of miracle workers. When you have products with only a couple of ingredients, there are very few ways to make up for fragile grain. However, our bakers do not know the words “it can’t be done” because failure is never an option to them. They absolutely amaze me.
3) The FDA was kind enough to stop by and insist that we change our ingredient labels once again. Considering that I went to two stores and purchased 50 spelt products that do not meet the requirement demanded of us - makes one wonder as to why we are constantly being targeted. Could it perhaps be because we are very visibly involved in the battle to label GMOs? It certainly makes one wonder.
4) For over twenty five years we’ve been spreading the word on the importance of the Non-GMO movement, the many benefits of ancient grains and the value of protecting heirloom seeds. Finally, in 2014, there were books being written by famous doctors and people became very quickly educated through the “label GMO” ballots in 26 states around the country. It appeared our day had finally come - and no doubt it has - but with it certainly came with a price tag. Due to market demand the cost of our ingredients increased over 30% overnight.
Yes, 2014 has been challenging- but it certainly has been worth all the extra effort. Knowing the difference our products make in your lives is a reward unlike any other. We don’t consider Berlin Natural Bakery simply a business - it is our calling. It is our contribution to creating products that stay true to our mission.
Our mission is simply to ensure that people still have a choice. A choice between mass produced modernized wheat baked goods or heirloom ancient grain baked goods made in small batches - from scratch - using methods that are unheard of in today’s “do everything faster” world. When it comes to our food - we believe that faster is NOT better. That not doing what we know is right - is never an option.
We are so grateful for each and every one of you. We thank you for staying with us through the many challenges we faced this year. And we thank you for knowing, without a doubt, that we always make decisions with the first thought as to how we can lessen the impact on you, our customers. Without you - Berlin Natural Bakery would not exist. You make the challenges we face worth overcoming. We look forward to sharing another year with you and we wish you a wonderful and blessed 2015!
~The Berlin Natural Bakery Team
Reminder to use code NEWYEAR2015 at checkout to receive 25% off our top sellers
Sourdough Spelt Bread - Regularly $6.49 now $4.86
Classic White Spelt Bread - Regularly $6.49 now $4.86
Sprouted Spelt Bread - Regularly $6.49 now $4.86
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