Greetings, Berlin Natural Bakery Family!
My goodness, what a year it has been! We weren’t sure what to anticipate this year since last year was so wildly upended by the pandemic but it has been a year unlike any other and we still have miles to go before 2022.
Since Thanksgiving is on the horizon let’s begin with the many things we are thankful for.
Firstly, our gratitude and awe goes to the amazing people behind the bread! Our team is full of the most dedicated, hardworking, focused, kind and hilarious people I have ever met. What a privilege it is to work with such high caliber people!
We have been so busy that there were several conversations about not holding a Cyber Monday sale this year but our leaders said “no, we can do it.” And even though it was hard and busy and frantic - our people stepped up to the plate and broke records this year! We’re still getting orders out from that sale and our team is still stepping up and showing up! Their commitment and grit are unending and we remain awed by all they accomplish every single day.
Next I would like to say how grateful I am that our supply chain has remained fairly stable when we know that is not the case for many companies out there. We have the most steadfast and honorable partners and when most companies got shaken, we were able to continue forward on solid ground. We don’t take that for granted and we pray for more stabilizing and safety in the days ahead.
Finally - I would like to express how grateful we are for YOU! We have said it before and I am sure we’ll continue to say it until kingdom come - the people we bake for are exceptional! We know that each one of you have a story, a reason, a drive for why you consume our products and every time we get a little insight into these stories, we’re humbled. The honor it is to bake for you and your family is enormous and we all feel the weight of that. It is what drives us to continue to maintain excellence and simplicity in all we do.
Thank you for supporting and championing us!